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I’m Sophie, a fitness equipment specialist with over 12 years’ experience in global sports manufacturing, including with global brands.

Case Study: adidas Cardio

An innovative 7 product cardio launch for adidas. The range includes treadmills, bikes, cross trainers and a rower.

My involvement was from concept through commercialization and after sales.

This range was a ground-up innovation, to include tooling. The self generating product, with unique light up features was well received in the market.

adidas C-21x Bike

Extensive brand exposure

Brand exposure has included lululemon, adidas, Reebok, Dynamax, Gold’s Gym, and UK retailer; Argos. Most recently I am working for Energym; an exercise bike startup.

Roles have included a 5.5yr tenure as Technical Director, Head of Operations, Sourcing Manager and Technical Manager.

I am a UK citizen, but also hold PR status in Vancouver, Canada as a consequence of my 20 month relocation with lululemon.

Case Study: Reebok Floatride Cardio

A novel price point treadmill range; 2 models x 10 SKUs. How do you bring design appeal into branded, mass market cardio?

Hello!

Sophie Tuckett

Sophie Tuckett

Fitness Equipment Specialist

Head of Operations: Energym

  • Deliver Operational excellence
  • Establish business processes
  • Create business partnerships
  • Work cross functionally
  • Lead and grow Ops team